The Essence – I Love Flawless Foundation in Shade 70 is a budget-friendly, medium-coverage foundation from Essence’s popular makeup line. Here’s everything you need to know:
Key Features:
✔ Lightweight, Medium Coverage – Buildable formula that evens out skin tone without feeling heavy.
✔ Natural Matte Finish – Semi-matte (not overly drying) for a soft, skin-like look.
✔ Affordable Price – Usually under $6, making it a great drugstore option.
✔ Vegan & Cruelty-Free – Like all Essence products, it’s PETA-certified cruelty-free and vegan.
✔ SPF 10 – Minimal sun protection (not enough to replace sunscreen).
Shade 70 Specifics:
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Likely Undertone: Shade numbers vary by region, but 70 is typically a light-medium with neutral/warm undertones (may lean slightly yellow).
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Best For: Light to medium skin tones (check swatches online, as Essence shades can run light).
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Comparison:
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Close to Maybelline Fit Me 220 Natural Beige (if warm).
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Similar to L’Oréal True Match W3 (if neutral-warm).
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Application & Wear:
✔ Blendable – Works with fingers, sponge, or brush.
✔ Longevity: ~6–8 hours (may need powder for oily skin).
✔ Finish: Natural matte (not flat—gives a slight glow).
✔ Best For: Normal, combination, or slightly oily skin (dry skin may need extra hydration).
Pros:
✓ Budget-friendly.
✓ Lightweight but decent coverage.
✓ Doesn’t oxidize much.
Cons:
✖ Limited shade range (may not suit very fair/deep skin tones).
✖ SPF 10 is too low for sun protection.
✖ Not full coverage (may not cover major imperfections).
How to Make It Last Longer:
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Use a primer (Essence Fresh & Fit Awake Primer works well).
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Set with Essence All About Matt Fixing Powder or a setting spray.
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For oily skin, blotting papers can help.
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